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Advertising in the too-much-information age
The information age has changed market demographics and consumer behavior. Consumers have learned to block, ignore, or fast forward past advertisements. The power of television advertising is declining. For example, a television commercial needs to be shown 117 times to achieve the same reach as three commercials 40 years ago.

Digital Signage is the use of digitally powered signs such as plasma display panels, liquid crystal displays (LCDs), kiosk stations, and computer monitors to replace and enhance traditional media.

What is digital signage?
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